Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads...
While video monetization rates aren't cheap and prices are increasing, 7 out of every 10 digital video content views still don't carry advertising, presenting an untapped opportunity for marketers. NewFronts") have been dominating my conversations...
Visitors were getting to our products pages with prices and add to cart buttons, but because of the layout of our category templates, they were not seeing the prices - becoming frustrated, and leaving!
We spent a lot of time “sniping,” an addictive but ultimately pointless exercise called “stick your competitors with really high click prices by bidding just a penny less. AdWords doesn’t have to be hard, complex, or time consuming.
You'll also be able to search for flights from airports in these countries and see prices in your local currency," Haim said. Haim said Flight Search will let users quickly compare live prices for tickets and check for the lowest fare icon "to see...
Use these break-even prices to determine if paid search is right for you. Remember though, that these break-even prices were calculated based on optimal B2B conversion rates. The question that kept bugging me was if there’s a correlation between a...
What happens, inevitably, is that with lower bid prices, ads start appearing in different areas; we get different placements. Before lowering your bid prices to address CPA, make sure that you have a good understanding of the quality of the...
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...
Yandex doesn’t sell software – all it has is Yandex search with some verticals (its creative e-tailers street prices search, real-estate search and others). Yandex surpassed Microsoft on the number of monthly search queries worldwide in November...
Currencies Scatter Your Prices Trying to set prices for each country poses a challenge because it looks like you're either going to give one country a break in price and charge a premium for another. It does in fact make a big difference setting...
Although mobile advertising is still complex, the prices remain relatively low while the audience is growing and is proven to spend more. Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do.
Smartphone penetration is now higher than 50 percent in the U.S.and with falling device prices and broader availability, that penetration rate will expand further in 2013. The amount of information and the fragmentation of online consumer channels...
Facebook’s ad prices will go up quickly from there – at least to the GDN’s price levels. These ads, which act very much like display ads (and are arguably more valuable given their rich social context), are worth a lot more than advertisers are...
Earlier this year, they announced that they would be laying off a good portion of their workforce, and began employing a new pricing method wherein “everyday” prices would reflect what some would consider to be sale prices.
Nor never assume that raising prices will drop sales. You may have your prices too low for the value you are providing so customers walk away thinking that you are hyping up a poor product. If you raise prices to match the value, then you might see...
This may be to check the prices of your products, to find directions to your store, or to find a specific piece of information depending on the nature of your business and site. Mobile Internet is on the rise all over the world.
Germany, and Japan could very well have the following regional variations: http://www.example.com/en/page (Generic English version of content - language specific; English) http://www.example.com/en-gb/page (English language, displays prices in...
So with increasing ranks of shoppers checking competitive prices via mobile, it should be a wake-up call for retailers, right? As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how...
Gas prices It's back. For the 12th straight year, Yahoo has announced their annual year in review. Since 2001, Yahoo has compiled lists of the top search queries entered into the search box in an attempt to determine the year's top stories, fads...
This can often result in some great ad copy that includes prices for all of your products, delivered to searchers that are down to the last part of the sales funnel – where they are just researching price.
