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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Product inventory is communicated to Google in this file based on Google's required attributes such as product price and description. I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The right price, brand, and location all played a factor. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from...

  4. Google Reveals What New & Expectant Parents Search For

    Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and...

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    And 15 percent of in-store activities involved smartphone searches about a product or price comparison. Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile...

  6. 7 Reasons You Need to Update Your Google Maps App

    Additionally, your results will display the open hours, rating, price, and much more to help you make your decision. Google Maps recently released a major update to their app for Android and iOS. The latest Google Maps is meant to provide you with...