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  1. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    In a January 2014 article for Search Engine Watch, Chuck Price pointed out that RetailMeNot was backed by Google Ventures (GV), the venture capital arm of Google, which provides seed, venture and growth-stage funding to "the best companies,” the...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Websites that sold luxury watches at a discounted price were winning the war in this category. Handbags was the only category in which luxury brands outspent retailers. Below is a breakdown of the investment in U.S.paid search spending for luxury...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms like "price of" or "reviews for. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...

  4. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this statistic...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.