SEO News

Price Points

RSS
  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Take these nuggets into the next step to validate which product features and benefits are your key points of...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    What are your unique selling points vs your competitors? But if the final search was a price comparison, then if I'd missed that then I might have missed out on their booking. If you know you're the cheapest in the market, then you really want to...

  3. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Does having 'free shipping' or specific price points in a retailer's ad drive the likelihood of ad being clicked? Does it matter if the price points are in the ad title or description? Attendees at SES San Francisco 2013 had the opportunity to snap...

  4. How to Make Your Keywords Fit Your Marketing Messaging

    Price points They're the biggest descriptor of your business, your self-identifier, and you don't just use them in search. When you have those uncomfortable "So, what do you do? conversations with the person next to you on an airplane, a keyword is...