The whole point of testing is to learn and improve – and allowing a bad ad to keep running after it’s been beaten just hurts results. Remember, this is your point of record for all ad tests. At some point, you may want to conduct a back-test: swap...
The smaller the step, the more likely they'll say yes at this point. Explicitly state your guarantee at this point, so it's easier to say yes than no. You're also building a value case for your product, so that when you reveal the price, it will...
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
This allows you to dive deeper into relevancy, attributes and price point than managing at the brand or campaign level, allowing you to avoid using overly vague creative or price ranges (who shops for watches somewhere in the $25–$475 price range?
At a certain point in time, where are you going to sell your products? Oftentimes you have to up your bids to the point of, we've done it for some clients where we put $6 or $7 bids just to get to the rotation for Google.
And maybe that's the whole point. The nearly-$1,500 price tag is a sign that they're not giving them away for free. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.
In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. My point at the time was that acquiring a few high quality links was far more important...
That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive volume of non-branded traffic, then it isn't harnessing its full potential. The point is to link based off of internal intelligence in order to...
A gentler, more human handshake from a merchandiser could have made those bid adjustments more quickly, since they have the knowledge of how much demand shifts for a given product at that higher price point.
GC: To the point you know where to put your money with confidence and statistical backing. Group discounts for 4 or more pass holders from the same company are also available by contacting german.chavez@[email protected] and are the best value for...
In order to find the equilibrium price of paid search, I needed to find the break-even point. Using this formula, I can tell for any given price point what is the maximum CPC that I can afford before I start losing money on this channel.
Last month we talked about offsite engagement for awareness, appearing at the right point in a consumer's thought process, introducing a brand as a topic expert and potential option. Rich Snippets markup provide the ratings, reviews count, and...
This is the point in the pathway where users part with their cash, and is therefore vital. Remember that page speed has a big impact at the consideration point of the journey: Social sharing is great but be sure that your sharing widget isn’t...
Exact-match anchor text keyword links: These anchor text links should point to the most appropriate page on the website (the one you are optimizing). Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links...
The menu is the decision point for customers so, the presentation should be easy to read, pleasant to view, and have an image, name, description, and price for each tap handle. That last bullet point – that’s all about measurement.
If you can’t tell the difference, then find an Asian friend take you to the mall and help you learn to point out who is who. Trying to set prices for each country poses a challenge because it looks like you're either going to give one country a...
This shift, in combination with deeper knowledge of mobile purchase behaviors, will mark the tipping point for publishers, agencies, and companies as they more effectively monetize their mobile ad strategies with this high-value, ready-to-buy...
Keeping in mind industry standards and best practices are key when determining the optimum point for listening and sharing on social media channels. A cover charge no matter the price creates a sense of value for those looking to break into a...
I’m terrified because at any point in time Google might decide that it doesn’t love me anymore. But sometimes love comes with a price, and in recent years my relationship with Google transformed into a somewhat abusive relationship.
Even if you detest some (or all) of the platforms, using the big ones is almost mandatory at this point. A key point to remember here is that there are many ways to build links. One great way to get profiles on all the big networks (and to see a...
