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  1. Deal With the Big Rocks First

    The point of the story is that you must start by making sure you focus on the big stuff, first. This research also helped the company focus their business strategy around solving these key customer problems instead of selling solely on price.

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    They don’t even realize that you’re partial to a specific brand, or price point, or color or size. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Another good free data point is SimilarWeb which breaks down your competitor's traffic by country and by these sources: If possible, try to monitor your competitor's landing pages for changes including price, offers, and promotions to make sure you...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    A single report designed as a starting point for page analysis. How often a page acts as a landing page (point of entry) and how engaging it is (bounces). Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut...