My point is that keywords are how people remember you, so you need to think more about how they reflect what you do rather than how much they're searched when choosing the right ones for you. Price points
The prevalent belief is that the current AdWords system had become unwieldy, with features bolted on to the point that it was taxing their system servers. Including the price in the ad precludes clicks from price shoppers.
While we'd all like to be testing and iterating our ad copy all the time, if you don't implement a repeatable optimization process and structure within your organization, chances are that your testing plan will fall off the radar screen at some...
Given that the firm claims to have advertising revenue close to $700 million last year, that figure seems a reasonable starting point. However given that Hulu has attracted a gaggle of big name bidders in its auction, it is likely that the price...
Businesses that are just testing the waters in SEO usually choose a contract service as an entry point. The point of your website is to increase and/or improve your business. Project-based pricing: price variable.
The whole point of testing is to learn and improve – and allowing a bad ad to keep running after it’s been beaten just hurts results. Remember, this is your point of record for all ad tests. At some point, you may want to conduct a back-test: swap...
The smaller the step, the more likely they'll say yes at this point. Explicitly state your guarantee at this point, so it's easier to say yes than no. You're also building a value case for your product, so that when you reveal the price, it will...
Google will also take historical and predicted performance into account, so you may find your products rotated between high price point, low price point, etc until Google settles on a product that performs well.
This allows you to dive deeper into relevancy, attributes and price point than managing at the brand or campaign level, allowing you to avoid using overly vague creative or price ranges (who shops for watches somewhere in the $25–$475 price range?
At a certain point in time, where are you going to sell your products? Oftentimes you have to up your bids to the point of, we've done it for some clients where we put $6 or $7 bids just to get to the rotation for Google.
And maybe that's the whole point. The nearly-$1,500 price tag is a sign that they're not giving them away for free. For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing.
In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. My point at the time was that acquiring a few high quality links was far more important...
That percentage may vary by industry, but the point is that if a brand isn’t receiving a substantive volume of non-branded traffic, then it isn't harnessing its full potential. The point is to link based off of internal intelligence in order to...
A gentler, more human handshake from a merchandiser could have made those bid adjustments more quickly, since they have the knowledge of how much demand shifts for a given product at that higher price point.
GC: To the point you know where to put your money with confidence and statistical backing. Group discounts for 4 or more pass holders from the same company are also available by contacting [email protected] and are the best value for...
In order to find the equilibrium price of paid search, I needed to find the break-even point. Using this formula, I can tell for any given price point what is the maximum CPC that I can afford before I start losing money on this channel.
Last month we talked about offsite engagement for awareness, appearing at the right point in a consumer's thought process, introducing a brand as a topic expert and potential option. Rich Snippets markup provide the ratings, reviews count, and...
This is the point in the pathway where users part with their cash, and is therefore vital. Remember that page speed has a big impact at the consideration point of the journey: Social sharing is great but be sure that your sharing widget isn’t...
Exact-match anchor text keyword links: These anchor text links should point to the most appropriate page on the website (the one you are optimizing). Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links...
The menu is the decision point for customers so, the presentation should be easy to read, pleasant to view, and have an image, name, description, and price for each tap handle. That last bullet point – that’s all about measurement.
