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Price Minimum Bids

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  1. Get Your adCenter Search Marketing Campaign in Shape for 2012

    To receive preference in adCenter auctions, which use click through rates (CTRs), minimum bids, and landing-page relevance thresholds when serving ads, advertisers should: Train your bid management tools after adCenter has collected enough...

  2. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    Documents setting forth Google's policies, procedures, algorithms and/or practices for setting or modifying AdWords prices or minimum bids. Identify persons with principal responsibility for setting or modifying AdWords prices and/or minimum bids.

  3. PPC Bidding Strategies: Prudence vs. Aggressiveness

    When you start a new PPC campaign, is it better to start out with low bids, and then gradually increase them to gain better position, more clicks and better ROI? Or is it better to start out with high bids, and then lower them over time to obtain...

  4. Show Me the Money: Bidding for Profitability

    When should you change your bids? If you've followed the advice in previous installments regarding building tightly-themed ad groups, you won't need to be concerned at this point with individual keyword bids, since the few keywords in each ad group...

  5. Highlights from the SEW Blog: April 14-18, 2008

    Yahoo Implements Minimum Bid Price ChangeIn February, Yahoo announced that minimum bids for Sponsored Search will no longer be fixed at $.10. If Search Is Recession-Proof, Watch Out For Newbie BiddersSearch should be the last advertising method to...

  6. Yahoo Implements Minimum Bid Price Change

    Comparing the new minimum bids to auction house reserve prices, Yahoo said that two main factors will drive the price – quality and value. In February, Yahoo announced that minimum bids for Sponsored Search will no longer be fixed at $.10.

  7. Is Search Recession-Proof?

    And because of quality-based bidding models, paid search is possibly the only medium that actually becomes progressively more efficient: as campaigns improve their quality score, minimum bids go down and ad rank goes up.

  8. The Long Tail Is Dead -- Long Live the Long Tail

    Even at minimum bids, these keywords can get expensive to bid on – especially if a competitor in the same space is targeting them as well. The price for all keywords is rising. The problem comes not from the legitimate clicks that derive from this...

  9. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Sometimes $0.05 bids go through. Google's self-service AdWords program charges a per-click fee, in addition to a $5 activation fee, but there is no minimum monthly spend. Google AdWords ranks sponsored listings based on a number of variables...