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  1. Expanding from Local to National SEO with Google Trends

    For a broader, more in-depth, review of Google Trends, take a look at Chuck Price's article How to Use Google Trends for SEO. It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per...

  3. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is indicative of a healthy conversion rate. PLAs offer a richer ad experience – images, product description, price...

  4. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    In 2011, Matt Cutts was asked by an SEO agency what three things should be included in your SEO strategy, and one of the three items he suggested was, “think about social media marketing … a lot of people think SEO versus social media marketing...