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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals. Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    After that, the price increases to $995. The mission of SES remains the same as it did from the start: to help you master the basics of being found on search engines, and then expand to advanced tips and tools to take your results and career to the...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    SKU Level Reporting With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the interface and via their API. Previously this was only available in analytics or campaign management tools that were...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Maybe customers want a price that’s locked in at a certain rate for a specific period of time. You’ll often find yourself testing between a few key principles and ideas for weeks, sometimes months, before unlocking the next level of significant...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to track such as ad copy, top keywords, offer...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Interaction with customers, on a one-to-one level, delivers tangible benefits. The measurement of this metric must extend beyond promotion to the other 4 Ps of marketing (product, price, and place) to fully leverage investments and insights that...

  7. Expanding from Local to National SEO with Google Trends

    The value of Google Trends goes way beyond its initial use for tracking keyword popularity and can actually take your SEO campaign to the next level. Many have already mastered their local SEO strategy and have no idea where to go from there to...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Building useful/shareable tools and/or expert level content. Group discounts for pass holders from the same company are also available by contacting [email protected] and are the best value for the lowest price possible.