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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    They don’t even realize that you’re partial to a specific brand, or price point, or color or size. Kaufman says she doesn’t think Amazon is even at that level of sophistication yet, "but that’s what they are working toward.

  2. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    Today we’re diving into the top two shopping days with a 24-hour breakdown of search activity level for each day. Consumers want gifts get there on time, and are potentially less price-sensitive. With spend of $601.8 million last year, it’s pretty...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals. Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    After that, the price increases to $995. The mission of SES remains the same as it did from the start: to help you master the basics of being found on search engines, and then expand to advanced tips and tools to take your results and career to the...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    SKU Level Reporting With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the interface and via their API. Previously this was only available in analytics or campaign management tools that were...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Maybe customers want a price that’s locked in at a certain rate for a specific period of time. You’ll often find yourself testing between a few key principles and ideas for weeks, sometimes months, before unlocking the next level of significant...

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to track such as ad copy, top keywords, offer...