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  1. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. On average, content marketers are using 12 different tactics That being said, content marketers are taking advantage of many of them – most have an average...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Additionally, when participants were asked to name an additional four brands that were related to a specific category keyword there was an average lift in top-of-mind awareness of 9.2 percent. The price of a search ad versus a more traditional...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Product inventory is communicated to Google in this file based on Google's required attributes such as product price and description. Many retailers have already started to use Shopping Campaigns with an average conversion rate improvement of 16...

  4. Google Reveals What New & Expectant Parents Search For

    Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. According to Google data, parents who are searching for preschools are 41 times more likely...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Entering a keyword, for example "iPhone cases", reveals that this keyword has more than 4 million monthly searches and the average CPC is $.88. If possible, try to monitor your competitor's landing pages for changes including price, offers, and...