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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Reinforce your promotional offerings using ad copy with savings driven messaging. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the...

  2. Do the PPC Engines Reward the Right Behaviors?

    That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads to compare prices, with no intention to purchase at that moment. Including the price in the ad precludes clicks from...

  3. Pinterest: An Introductory Guide for Marketers

    The information shared by Hitwise and Google Ad Planner can help marketers to see exactly who makes up the user base on Pinterest and what industries may do well. Users are encouraged to share the prices of items in their pins, by placing a...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    In fact, MarkMonitor found that Online Travel Agents accounted for nearly half of all the advertisers on branded terms and alsmot 80% of ad placements. In the example below, taken from the report, we can see that the top ad position for a search of...