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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Websites that sold luxury watches at a discounted price were winning the war in this category. Handbags was the only category in which luxury brands outspent retailers. Below is a breakdown of the investment in U.S.paid search spending for luxury...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms like "price of" or "reviews for. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...

  3. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this statistic...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Product inventory is communicated to Google in this file based on Google's required attributes such as product price and description. I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company...

  6. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The right price, brand, and location all played a factor. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from...