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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    A Preview of SES Atlanta Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks.

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Imagining how this could be employed within Google, one can picture a retail shopping search, whether in paid listings or organic, where users could preview results and edit their query in real-time to see different products and set of results.

  3. Leveraging Twitter & Facebook Ads at #SESChi

    Here, they offer a preview of great things to come in the Leveraging Twitter session, which I will be moderating. For the Non-Believers: Why Do I Need Social Ads When I Already Invest in Search Ads? Twitter’s interest targeting has been a great...

  4. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    Snippets Snippets”] We refreshed data used to generate sitelinks.project “Snippets”] This change improved a signal we use to determine how relevant a possible result title actually is for the page.project “Other Search Features”] For pages that we...

  5. World IPv6 Launch: What it Means for Content Owners & SEO

    Google has been working on supporting IPv6 for a long time and currently (before the launch) has a sub-domain (ipv6.google.com) dedicated to providing a preview of this support. Regarding geotargeting over IPv6, the feature set is essentially the...

  6. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    To make sure that most of its users, partners, and advertisers embraced this redesign, YouTube provided an early preview, code named Cosmic Panda, on July 7, 2011. And YouTube started referring to Promoted Videos as TrueView in-search and TrueView...

  7. Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

    Landing page design is an important consideration, given that users can see it before clicking and are therefore influenced to click - or not - based on this visual preview. They also found that autocomplete is a widely used feature in Google...