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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Get serious about subject lines & preview text/pre-headers. He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Most brands do not have huge teams of people working...

  2. 3 Keys to Activating an Audience with Smarter Content

    Is it the product preview video content, the case studies, the infographics, or none/all of the above? The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and...