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  1. 3 Keys to Activating an Audience with Smarter Content

    Is it the product preview video content, the case studies, the infographics, or none/all of the above? The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and...

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Imagining how this could be employed within Google, one can picture a retail shopping search, whether in paid listings or organic, where users could preview results and edit their query in real-time to see different products and set of results.

  3. Leveraging Twitter & Facebook Ads at #SESChi

    Here, they offer a preview of great things to come in the Leveraging Twitter session, which I will be moderating. For the Non-Believers: Why Do I Need Social Ads When I Already Invest in Search Ads? Merry Morud and Justin Freid know social ads.

  4. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    Snippets Snippets”] We refreshed data used to generate sitelinks.project “Snippets”] This change improved a signal we use to determine how relevant a possible result title actually is for the page.project “Other Search Features”] For pages that we...