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  1. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with this renowned school.

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    The patent goes on to describe “hinting mechanisms” that seem designed to allow searchers to preview results and edit their query based on these hints. Imagining how this could be employed within Google, one can picture a retail shopping search...

  3. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    Snippets Snippets”] We refreshed data used to generate sitelinks.project “Snippets”] This change improved a signal we use to determine how relevant a possible result title actually is for the page.project “Other Search Features”] For pages that we...

  4. World IPv6 Launch: What it Means for Content Owners & SEO

    Google has been working on supporting IPv6 for a long time and currently (before the launch) has a sub-domain (ipv6.google.com) dedicated to providing a preview of this support. Regarding geotargeting over IPv6, the feature set is essentially the...

  5. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    To make sure that most of its users, partners, and advertisers embraced this redesign, YouTube provided an early preview, code named Cosmic Panda, on July 7, 2011. On May 9, YouTube announced that 3,000 of full-length feature films from major...

  6. Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

    Landing page design is an important consideration, given that users can see it before clicking and are therefore influenced to click - or not - based on this visual preview. They also found that autocomplete is a widely used feature in Google...