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  1. 3 Keys to Activating an Audience with Smarter Content

    Is it the product preview video content, the case studies, the infographics, or none/all of the above? The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the...

  2. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. And all of the Ad Age Top 100 brands are now running campaigns...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth clinics with professors to give prospective students a true-to-life preview of online study with this renowned school.

  4. Leveraging Twitter & Facebook Ads at #SESChi

    Here, they offer a preview of great things to come in the Leveraging Twitter session, which I will be moderating. Changes to the Twitter Ad Platform AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s...