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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. By being customer-centric, continuously optimizing and innovating, and...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    But 2013 has merely been a preview of what is to come. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? The point is that 2013 has seen more changes and big leaps forward in social media...