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Pressure Blog

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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    So you see, there was absolutely no pressure on me,” she said. Recent articles, such as this one on aimClear’s blog stirred up some interesting debate about equality in the industry and how there are still issues that need addressing.

  2. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    It’s pretty obvious why, you have more control over making it interesting and targeted toward a blogger/social audience – so that they will naturally link and share your content – without the pressure of a sales-focus message behind it.

  3. Lead Scoring: How B2B Search Marketers Can Lead the Process

    As the B2B marketer’s role garners more pressure, search marketers need to do their part to better impact the lead generation process. MarketingSherpa recently released a blog post and supporting case study highlighting how developing a lead...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Whether it’s called SOPA, PIPA, OPEN Act, or some other acronym, the U.S.government, driven by pressure largely out of Hollywood, is determined to put piracy safeguards in place. Several early SOPA supporters backed out, either under pressure from...

  5. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Pressure Google as to why they’re deliberately preventing people from studying link data; what do they have to hide? Watch the video below for details, or read the transcription on the Koozai blog. Koozai’s Online Marketing Manager has put together...

  6. Blekko & Stack Overflow Team Up; Is The Future Celebrity Endorsed Search Indexes?

    We're seeing better Google results already, but Blekko is still putting pressure by endeavouring to take an even stronger stance against spam. This follows a blog post at the start of 2011 from StackOverflow's CTO, Jeff Attwood which cited Trouble...