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Pressure

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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube. Seemingly small situations like how YouTube is dealing these independent labels not only makes it harder to find content...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing is becoming a central part of the marketing mix and as more budgets are being allocated to it, marketers are under increasing pressure to prove its success. It's becoming an important part of any organization's marketing mix and...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    As social networks have moved off venture capitalist funding and have gone public or been purchased by a larger company, the pressure to generate revenue has become extremely important. With many social networks maturing over the past two years and...