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  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. Not that many years ago we had quite a few of these things called...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    It's not just press releases. Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Social authority, in most cases measured by a given persons G+ profile, has the potential to...

  4. Government SEO is Broken

    Digital content – web pages, videos, press releases – can be created or retro-fitted to rank well for each keyword or keyword cluster in the keyword strategy, insuring full visibility for the agency and its overall objectives.

  5. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. Much like paid distribution press release services...

  6. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Technically, Google is the media in this case, but this doesn't mean press releases won’t work on the search giant. Press releases for SEO have always had a set of best practices for search marketing, but with Google’s new updates it is more...