So yeah, there may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. Using press releases effectively can still help get links, in a real way. Press releases won't do anything for you in that respect.
But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. Producing videos, establishing relationships with media...
Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...
Content is more of a subliminal means to communicate a brand’s value proposition and could come in the form of press releases, testimonials, infographics, product reviews, or editorial style articles that might offers tips and helpful resourceful...
SEO professionals who look at press releases as a way to garner links are missing the point. To get a journalist’s attention, press releases need to get a journalist’s interest and engage that journalist enough to publish it.
While most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate the entire newsroom is lacking optimization.
Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...
Press releases, interviews, and relationships with magazines are a big part of SMI. Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO...
In 2013, it's time to integrate yourself with your corporate communications and start optimizing and working social media channels on your press releases. The fact is news releases are great not just from links point of view but overall findability...
Your content is easily sharable to the usual properties and your press releases and guest posts link back to relevant deep content our your primary digital presence. Charles Dickens, A Tale of Two Cities
Press Releases The previous two years have just been test flights. You haven't seen anything yet regarding local search and the real power bestowed upon the people not old enough to vote yet. Kids Rule the World, Just Ask Any One of the Brats
In many ways it's no different than article marketing or press releases. Press releases. I would love to see data showing the change in numbers of embedded links in press releases from 1996 to today. Most people today issue press releases not to...
Blasting out press releases is over-rated. So we're sending press releases directly to the editors and not through a service. However, we also post the press releases to PRweb or PRnewswire to get the added Internet news site exposure (i.e.
Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
Today’s healthy brands are doing press releases because they’re newsworthy, attracting links as a result of good content, and collaborating between all departments, including creative, public relations, digital marketing, advertising, and customer...
Simply repurposing local press releases or event/sponsorship content isn't enough, although that's another current trend. The definition of integrated marketing continues to evolve beyond simple channels – toward device, geography, and increasingly...
Healthy businesses market their brands through press releases and are discussed in forums by name. Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who...
Content may be in the form of blogs, press releases, case studies, and whitepapers wherein the content contains keywords that are driving organic search conversions as well as naturally occurring backlinks to the main corporate website.
Vocus reviews all press releases and follows an internal process designed to maintain the integrity of the releases we send out every day. A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for $400 million.
Write sector specific press releases and guest posts. We also utilize parts of the research for our corporate website, our online newsroom, our press kits and even our trade show booth art! Focus in on one main insight you’ve gained from your...
