Share content that is newsworthy, but don’t use press releases because that’s spammy. Make sure all press releases are no-followed. And yes, Small Businesses should distribute press releases - but in moderation when there is real news to share.
Regularly syndicating press releases can increase your brand real estate if universal news results are showing. An easy way to accomplish this is through press releases. While you can't directly control if these listings display in the SERPs...
Find traditional marketing tactics, such as press releases, to drive branding while announcing news-worthy events. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
Writing articles and using the same content within boring press releases. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle.
Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization. Nearly every business today must decide how much to spend on search engine...
Press Releases In the case of your fundraiser, the best way to distribute a press release is to go to the website of each local news outlet and follow the protocol. If there is no established protocol, send out a press release 60 days, 30 days, 14...
You want to utilize keywords in your business listing, and try to earn backlinks wherever you can either through guest posting, press releases, or better yet, naturally. Yelp has remained a leading review site for local businesses for quite some time.
However, there is link building, the process of actively setting up quality links through actions such as promotions, campaigns, press releases and the like to develop naturally appearing link patterns, which is different than link buying.
So yeah, there may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. Using press releases effectively can still help get links, in a real way. Press releases won't do anything for you in that respect.
But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. Producing videos, establishing relationships with media...
Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...
Content is more of a subliminal means to communicate a brand’s value proposition and could come in the form of press releases, testimonials, infographics, product reviews, or editorial style articles that might offers tips and helpful resourceful...
SEO professionals who look at press releases as a way to garner links are missing the point. To get a journalist’s attention, press releases need to get a journalist’s interest and engage that journalist enough to publish it.
While most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate the entire newsroom is lacking optimization.
Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...
Press releases, interviews, and relationships with magazines are a big part of SMI. Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO...
In 2013, it's time to integrate yourself with your corporate communications and start optimizing and working social media channels on your press releases. The fact is news releases are great not just from links point of view but overall findability...
Your content is easily sharable to the usual properties and your press releases and guest posts link back to relevant deep content our your primary digital presence. Charles Dickens, A Tale of Two Cities
Press Releases The previous two years have just been test flights. You haven't seen anything yet regarding local search and the real power bestowed upon the people not old enough to vote yet. Kids Rule the World, Just Ask Any One of the Brats
In many ways it's no different than article marketing or press releases. Press releases. I would love to see data showing the change in numbers of embedded links in press releases from 1996 to today. Most people today issue press releases not to...
