So yeah, there may have been some misuse of pressreleases along the way as a "fast" way to pick up some "easy" links. Using pressreleases effectively can still help get links, in a real way. Pressreleases won't do anything for you in that respect.
But when multimedia was added to the pressreleases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. Producing videos, establishing relationships with media...
Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of pressreleases were optimized for search and recent surveys indicate...
Content is more of a subliminal means to communicate a brand’s value proposition and could come in the form of pressreleases, testimonials, infographics, product reviews, or editorial style articles that might offers tips and helpful resourceful...
SEO professionals who look at pressreleases as a way to garner links are missing the point. To get a journalist’s attention, pressreleases need to get a journalist’s interest and engage that journalist enough to publish it.
While most brands report having an online newsroom as part of the company website, only 14 percent of pressreleases were optimized for search and recent surveys indicate the entire newsroom is lacking optimization.
Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, pressreleases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...
Pressreleases, interviews, and relationships with magazines are a big part of SMI. Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO...
In 2013, it's time to integrate yourself with your corporate communications and start optimizing and working social media channels on your pressreleases. The fact is news releases are great not just from links point of view but overall findability...
Your content is easily sharable to the usual properties and your pressreleases and guest posts link back to relevant deep content our your primary digital presence. Charles Dickens, A Tale of Two Cities
PressReleases The previous two years have just been test flights. You haven't seen anything yet regarding local search and the real power bestowed upon the people not old enough to vote yet. Kids Rule the World, Just Ask Any One of the Brats
In many ways it's no different than article marketing or pressreleases. Pressreleases. I would love to see data showing the change in numbers of embedded links in pressreleases from 1996 to today. Most people today issue pressreleases not to...
Blasting out pressreleases is over-rated. So we're sending pressreleases directly to the editors and not through a service. However, we also post the pressreleases to PRweb or PRnewswire to get the added Internet news site exposure (i.e.
Today’s editorial calendar takes into account web content, company pressreleases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
Today’s healthy brands are doing pressreleases because they’re newsworthy, attracting links as a result of good content, and collaborating between all departments, including creative, public relations, digital marketing, advertising, and customer...
Simply repurposing local pressreleases or event/sponsorship content isn't enough, although that's another current trend. The definition of integrated marketing continues to evolve beyond simple channels – toward device, geography, and increasingly...
Healthy businesses market their brands through pressreleases and are discussed in forums by name. Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who...
Content may be in the form of blogs, pressreleases, case studies, and whitepapers wherein the content contains keywords that are driving organic search conversions as well as naturally occurring backlinks to the main corporate website.
Vocus reviews all pressreleases and follows an internal process designed to maintain the integrity of the releases we send out every day. A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for $400 million.
Write sector specific pressreleases and guest posts. We also utilize parts of the research for our corporate website, our online newsroom, our press kits and even our trade show booth art! Focus in on one main insight you’ve gained from your...