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  1. SEO Is No One-Trick Pony

    PR "back in the day" may have strictly referred to "submit press releases to gain links," but that has certainly not been the case for quite some time. The workshop was four hours and the presentation totaled just more than 100 slides.

  2. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. As long as Google doesn’t release an update or manually devalue...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    It's not just press releases. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Obviously, we still do press releases. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. Pulizzi is also the founder of The Content Marketing Institute, Content...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...