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  1. How to Dominate the Entire First Page of Google

    Regularly syndicating press releases can increase your brand real estate if universal news results are showing. An easy way to accomplish this is through press releases. While you can't directly control if these listings display in the SERPs...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Find traditional marketing tactics, such as press releases, to drive branding while announcing news-worthy events. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.

  3. 5 Rules to Effectively Use Press Releases for Links

    So yeah, there may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. Using press releases effectively can still help get links, in a real way. Press releases won't do anything for you in that respect.

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. Producing videos, establishing relationships with media...

  5. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...

  6. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    Publishing fresh, relevant, optimized content on a continuous basis through industry blog sites, press releases, white papers and case studies that demonstrate knowledge and thought leadership, plus socializing the content through your social...