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  1. Rumors of the Press Release's Death have been Greatly Exaggerated

    According to the 2010 PRWeek/PR Newswire Media Survey, journalists use a variety of tools when during the course of research for a story. Ninety-five percent use Google/search engines, 93 percent use the company web site, 47 percent use Wikipedia...

  2. PRWeek/PR Newswire Media Survey Finds Digital Divide Between Journalists and Bloggers

    On April 1, 2010, PRWeek and PR Newswire issued a press release .that was no joke. In the press release, Sarah Skerik, vice president of Social Media for PR Newswire, said, "Clearly, job security and fiscal solvency continue to cast a shadow over...

  3. This Breaking News Just In - The Meta Keywords Tag is Still Dead!

    They mistakenly think that their newswire can automatically sprinkle Meta Keywords Tags over an unedited press release like pixie dust and magically optimize it for Google News or Yahoo! I've long recommended using top search keywords in headlines...

  4. Link Building 101, Part 2

    Try to find sites like PR Newswire that let you submit your article with links back to your site. Writing Articles and Press Releases If you or your public relations agency writes press releases, make sure to submit them online.

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