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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    They finally issued a press release, but it only served to fuel the fire. When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but...

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Matt Cutts Qt penalized, because press release sites do have value for press and marketing reasons, but those links won’t pass PageRank. He cautions that while Google tries to do a good job, other search engines don’t handle infinite scrolling as...

  3. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. Much like paid distribution press release services...

  4. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    The optimized press release is still a good candidate for online marketing, but the peace, love, and SEO days are over on Google. Technically, Google is the media in this case, but this doesn't mean press releases won’t work on the search giant.