The secret to effective use of press releases is in where your place them and in formatting the version that's on your own site differently the one you send out via a wire service. In some ways I'd argue that not having any links in your press...
For brands, publishing news to a paid wire service reaching traditional media and search engines is nothing new. While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution...
If it is a press release, distribute it though PRWeb, Marketwire or Business Wire. Point backlinks in the press release, blog post or case study to your website, or better yet, a conversion page. The Optimized Content Marketing Strategy Approach...
Business Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release.
Nielsen Wire Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you.
Writing a press release and submitting it to places like PRWeb or Web Wire is a great way to generate links back to your Web site. Whether you or your PR firm writes the press release, it's important that you include your targeted keywords with...
I'll be speaking on Tuesday, November 10, at 11:15 a.m.with Laura Sturaitis, the senior vice president, media and product services, at Business Wire. We'll also examine Web analytics for compiling, tracking and measuring activity deriving from the...
You'll find the Business Wire press release was posted yesterday. In the video, Cathy Baron Tamraz, President and Chief Executive Officer of Business Wire, a wholly owned subsidiary of Berkshire Hathaway, interviews Warren Buffett, Chairman of...
Yesterday, I talked about my new book, YouTube and Video Marketing: An Hour a Day, during Business Wire's free webinar series. Now, as I mentioned during the Business Wire webinar, the search terms used at YouTube often differ from the search terms...
Writing a press release and submitting it to places like PRWeb or Web Wire is a great way to generate links back to your Web site. Whether you or your PR firm writes the press release, it's important that you include your targeted keywords with...
And Laura Sturaitis, senior vice president of media and product services for Business Wire, and I spoke about "What's the ROI on Your Press Release? I've just returned from the PRSA International Conference in Detroit, Michigan.
Pricing for their optimized releases is currently $225 per release with a Business Wire circuit, and $295 if ordered standalone (a free membership to Business Wire is required). Business Wire. Press releases, in the traditional sense, were meant to...
Mark interviews Laura Sturaitis, senior vice president of media services & product strategy for Business Wire, Andy Beal, a marketing consultant who writes the Marketing Pilgrim blog, and others about the evolution of press releases.
Drew emailed me to say, "The PRESS RELEASE carried on Business Wire -- not a news article, of AOL's acquisition of social search engine company Bebo -- is the top item on Techmeme's site today. He added, "Here's another example of how Techmeme, the...
Later that afternoon, Cohen told AP Business Writer Michael Liedtke, "This may result in certain publishers losing traffic for their news wire stories, but it will allow more room for their original content.
So, in most cases, the "originator" is PRWeb, Business Wire, or whichever distribution/syndication tool you might be using. The search engines will give credit to the version of the press release they deem the original source of the content.
Newsforce's tools have been available to Business Wire clients within their suite of tools for more than a year. With today's beta release, a user can subscribe to the service for and then distribute the finished product on any news wire.
This is something that other news wire services can't do, nor can any other business. We have been able to learn a lot from them, they have shared staff, resources, insight to be able to do Hispanic distribution with a Business wire standard.
Hot off the wire are Yahoo's Q1 2005 numbers, and this post has a summary of the positive news culled from the company's news release. Hot off the press is the Google's Definitive Proxy Statement. Yahoo Senior VP of Search Speaks at Wharton School...
Keywords Threaten Domain Name System TechWeb, Nov.http://www.techweb.com/wire/story/domnam/TWB19981109S0015 AltaVista Wins Patents For Search Technology AltaVista Press Release, Nov.http://doc.altavista.com/company_info/press/pr111300.html
