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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Marketing is more complex today than ever. Much of this is due to the progress we've made in technology. More data means more choices and more ways to...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    They finally issued a press release, but it only served to fuel the fire. Previously, on British Outfitters . Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Cosmetics, said in a press release. Apparently, Michelle Phan isn't the only YouTube beauty guru who is radically transforming the beauty industry. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty...

  4. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Regularly syndicating press releases can increase your brand real estate if...