And then with earned media, which a what a lot of brands strive for, it includes viral marketing and gaining traction – whether it's a press release or some type of content strategy that drives a lot of traffic that you don't have to pay for out...
If they can't.well it doesn't matter, you've already had them visit the restaurant and you can take pictures / interview etc.and post a press release and on social media. Debra Mastaler: I'd have the Mayor and Town Council photographed eating there...
Amazon's press release explains the launch as aimed toward reducing "sign-in friction" and a way to "drive higher customer engagement". Amazon has announced a new sign-in service, Login with Amazon. As an ecommerce driven company, this is an...
While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Regularly syndicating press releases can increase your brand real estate if...
Find traditional marketing tactics, such as press releases, to drive branding while announcing news-worthy events. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put...
In the case of your fundraiser, the best way to distribute a press release is to go to the website of each local news outlet and follow the protocol. If there is no established protocol, send out a press release 60 days, 30 days, 14 days, and 48...
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...
Send Out a Press Release When you publish your faculty interviews or spotlights, shoot out a press release and mention the school. Just like a press release helps get on a school’s radar, so too does mentioning the school’s Twitter handle in a...
He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. But when multimedia was added to the press releases it made for a great point...
This is a great new self-service tool that allows live streaming of a sporting event or a press conference, engaging sports fans in a unique way. This includes how to use YouTube to release an album or song.
Press release syndication Johannes Gutenberg developed his printing press around 1450. Nothing has change today besides the screw press being replaced with the app store and the paper boy by Tweetdeck.
If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours because the search engines understand the ridiculous spike in traffic and links is justified.
Using the proper form for a press release is important, but including the right content with the right spin is even more critical to getting the juicy links that press coverage – not syndicated press releases - can provide.
X $_____ equivalent press event cost / _____(#) average brand mentions from press event _________________________________ = $ Press Event PR Value Example: 50 event-related online brand mentions (not fuelled by a paid press event) at equivalent...
We don't necessarily make people remove these in the process of moving towards a reconsideration request, but we do press them hard to alter their strategy. Article directories were hit in the initial Penguin release on April 24, 2012.
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. While most brands report having an online newsroom as part...
Predicting a social video hit is no longer about luck," Nelson-Field said in a press release. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising content before...
Old press release section you stopped using or that was in place before you acquired the site. I love digging into what I like to call the "catacombs" of large, established websites that have many years of history behind them to find little bits of...
In 2013, it's time to integrate yourself with your corporate communications and start optimizing and working social media channels on your press releases. We have seen statements from Google that on links embedded in a news release and how much it...
Unruly’s Super Bowl Social Video Playbook gives advertisers critical, actionable insights on how they make the most of their Super Bowl social video strategy,” Art Zeidman, president of Unruly Americas, said In a press release.
