Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...
Send Out a Press Release When you publish your faculty interviews or spotlights, shoot out a press release and mention the school. Just like a press release helps get on a school’s radar, so too does mentioning the school’s Twitter handle in a...
He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. But when multimedia was added to the press releases it made for a great point...
This is a great new self-service tool that allows live streaming of a sporting event or a press conference, engaging sports fans in a unique way. This includes how to use YouTube to release an album or song.
Press release syndication Johannes Gutenberg developed his printing press around 1450. Nothing has change today besides the screw press being replaced with the app store and the paper boy by Tweetdeck.
If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours because the search engines understand the ridiculous spike in traffic and links is justified.
Using the proper form for a press release is important, but including the right content with the right spin is even more critical to getting the juicy links that press coverage – not syndicated press releases - can provide.
X $_____ equivalent press event cost / _____(#) average brand mentions from press event _________________________________ = $ Press Event PR Value Example: 50 event-related online brand mentions (not fuelled by a paid press event) at equivalent...
We don't necessarily make people remove these in the process of moving towards a reconsideration request, but we do press them hard to alter their strategy. Article directories were hit in the initial Penguin release on April 24, 2012.
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. While most brands report having an online newsroom as part...
Predicting a social video hit is no longer about luck," Nelson-Field said in a press release. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising content before...
Old press release section you stopped using or that was in place before you acquired the site. I love digging into what I like to call the "catacombs" of large, established websites that have many years of history behind them to find little bits of...
In 2013, it's time to integrate yourself with your corporate communications and start optimizing and working social media channels on your press releases. We have seen statements from Google that on links embedded in a news release and how much it...
Unruly’s Super Bowl Social Video Playbook gives advertisers critical, actionable insights on how they make the most of their Super Bowl social video strategy,” Art Zeidman, president of Unruly Americas, said In a press release.
When wholly integrated into public relations processes a well optimized press release can drive a sustainable burst of search referred traffic and to a new business line. This ideology is user-centric in that it presumes the preponderance of search...
Enabling the author to use their own voice to relate an opinion instead of coming off sounding like a press release. As a shameless plug, my article "10 Old SEO Methods You Need to Stop" ended up being among them and I proudly Tweeted and bothered...
In the foundational phase the only link building we do is around easily executed and scalable activities like press release optimization or partner link optimization. External link building including press release optimization training, directory...
In some ways I'd argue that not having any links in your press release makes it more credible. I think I'm going to issue a press release filled with links that says press release links don't work.prediction:
Putting it simply, SEO enhances a press release. Use popular keywords and the press release, never mind any stories it generates will continue to bring search engine traffic. And the editorial links the press release generates bring direct click...
The recent ICOA press release fiasco shows that even a process that has been successful for more than 50 years has its flaws and weaknesses. The Mayan calendar ended this month. Contrary to the “predictions,” it wasn't the end of the world, just...
