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Press Release

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  1. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Regularly syndicating press releases can increase your brand real estate if...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Find traditional marketing tactics, such as press releases, to drive branding while announcing news-worthy events. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put...

  3. 5 Rules to Effectively Use Press Releases for Links

    Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text...

  4. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Send Out a Press Release When you publish your faculty interviews or spotlights, shoot out a press release and mention the school. Just like a press release helps get on a school’s radar, so too does mentioning the school’s Twitter handle in a...

  5. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. But when multimedia was added to the press releases it made for a great point...

  6. Beware of Red Flags When Searching for SEO or Web Dev Services

    If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours because the search engines understand the ridiculous spike in traffic and links is justified.

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X $_____ equivalent press event cost / _____(#) average brand mentions from press event _________________________________ = $ Press Event PR Value Example:  50 event-related online brand mentions (not fuelled by a paid press event) at equivalent...

  8. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Predicting a social video hit is no longer about luck," Nelson-Field said in a press release. Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising content before...