Whereas acquisition presents a lot more challenges on the email side, there's gold in the database for people that are already existing customers and who are opted-in to your program. Customer acquisition
Yesterday morning, President Obama stood with several economic advisors and a number of America's top business leaders to announce the program. The very next day, YouTube, one of Google's many properties, announced the acquisition of fflick, a 6...
ToDou: China's YouTube Adds Advertising, Gets Venture CapitalToDou, the Chinese equivalent to YouTube, announced the launch of an ad serving platform, as well as the acquisition of $19 million in venture capital.
Brendan Hart, director of customer acquisition at National Geographic and Tanya Vaughan, global SEO program manager at Hewlett-Packard were also available for Q&A. On board to help us gain a better understanding of how big brands and enormous sites...
automatically help find the least expensive way to meet their business goals-defined as Cost Per Acquisition or Return on Ad Spend s senior vice president of advertising platforms and products. released the new search ad application program...
Conversion data can also be used to have bids run on a Cost Per Acquisition, Return On Ad Spend or CPC-basis. Goal-Based Optimization enables advertisers to let Yahoo automatically help find the least expensive way to meet their business goals...
Acquires Deja Newsgroup Service: Google gets its first real heavy dose of criticism after Deja junkies freak out when Usenet features get lost temporarily after the acquisition. Google's and Inktomi's) Miserable Failure: Looking at the now...
Yahoo also offers a paid inclusion program called the Content Acquisition Program (CAP). Audio/video search technology is fast becoming a must for today' s digital lifestyle as more consumers gain access to high-speed Internet connections and...
IAC/InterActiveCorp Completes Acquisition of Ask Jeeves - According to a news release and a brief item in the Los Angeles Times (reg.required), IAC/InterActiveCorp has completed its acquisition of Ask Jeeves.
Google Acquires Brazilian Search Tech Company - Nice work by Dirson spotting this press release (in Portuguese) from Google announcing their acquisition of Akwan Information Technologies, a Sco Paulo-based search tech provider.
Fathom that: Ask Jeeves veteran gets successful search result from the San Francisco Business Times profiles search firm Fathom Online and worth a read for those who need a refresher on how search marketing companies are growing as investment and...
The case pits the search leader against Skyline Software Systems Inc, a Massachusettes company that provides digital earth/3-D software that sounds very similar to what Google's latest acquisition, Keyhole, offers.
The acquisition follows Yahoo's July purchase of Oddpost, a provider of web based email. The press release announcing the acquisition says that Bloomba is no longer available, and Yahoo has no plans to make the product available.
But there's no doubt the acquisition of ISH has helped Ask immediately gain a larger share. Profile of Robin Le, president of Baidu.com, a major Chinese search engine, and how the service hopes to succeed against Google and other competitors.
Yahoo's content acquisition program is designed to bring in content from all over the web that might otherwise be missed. Obviously, we've had this debate internally, and there are pros and cons," said Tim Cadogan, vice president of search for...
Yahoo's content acquisition program is designed to bring in content from all over the web that might otherwise be missed. Obviously, we've had this debate internally, and there are pros and cons," said Tim Cadogan, vice president of search for...
These are mixture of pages found by Yahoo's crawling of the web and content obtained through Yahoo's content acquisition program, some of which involves paid inclusion. They have used a layered approach with our data in recent weeks/months, but it...
Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...
Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the...
Ever since Yahoo's acquisition of Inktomi nearly a year ago, speculation has focused on when the company would replace its Google powered search results with those from the Inktomi index. High quality, talented search engineers are in very short...
