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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of mobile and social, to learn more about the lessons learned when implementing click to call in their AdWords...

  2. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Monetate's vice president of marketing, Blair Lyon, explains why email can be so successful in ecommerce marketing: Give visitors even more reason to share, like offering customer reward points or dollars for on-site social behavior that drives sales.

  3. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true measures of return on investment to justify their investment," says senior vice president of product leadership for advertising...

  4. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Roger Barnette, president of IgnitionOne, believes mobile search is a highly valuable and underutilized channel. He recommends, “It is imperative for advertisers to measure the consumer path across the entire sales funnel and apply the right...

  5. Combining Professional & User-Generated Videos Drives More Sales [Study]

    Share of Choice quantifies the ability of an ad to influence brand preference and has been shown to be predictive of advertising-induced sales. This study aimed to answer a critical question for today’s digital advertisers: ‘how do user-generated...

  6. Google’s Mobile World & Vision for 2012

    Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...

  7. Google, Bing, Twitter & YouTube: Latest Comings & Goings

    Adam Bain, Twitter's global revenue head, has announced the hiring of two Google execs with international ad sales experience to attract more spend from SMBs and big brands: Shailesh Rao from Google Ireland and Stephen McIntyre from Google’s Asia...

  8. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.

  9. Audience Targeting Strategies for LinkedIn Ads

    Seniority: “Vice President” or “Owners” Specific individuals (decision markers): LinkedIn members in North America between the ages of 35 and 55+ who have listed their job function as Marketing, and their seniority is Director, Vice President or...