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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more viable option for acquisition. A study by Shop.org and Forrester Research shows 85 percent of retailers...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  4. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    In 1980 Carson was posthumously awarded a Presidential Medal of Freedom by then-president Jimmy Carter. Her famous book was re-released in 1994 with an introduction by Vice President Al Gore. Today's Google Doodle honors marine biologist Rachel...

  5. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Jared Belsky, president of 360i, said the DNS is not just an optimization engine, but a "real-time recommendation engine that is giving marketers a new competitive advantage. Digital marketing agency 360i announced this week technology dubbed the...

  6. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Jerry Dischler, Google's vice president of AdWords Product Management, announced four enterprise-class tools to improve workflow, reporting, and optimization in AdWords: Google announced a number of new AdWords features and enhancements this...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  8. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. This made perfect sense, as marketing naturally incorporates a wide array of tactics...

  9. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Let's look at President Obama's healthcare.gov website below. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? I'm going to show you what spying data can actually help you improve...