Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding...
And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and...
SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide the content our audiences are searching for, in all the places they search.
Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas...
Bill Dinan, president of Telmetrics, says mobile devices are often a staple in any online search. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S.
Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. Google’s Active View viewability measurement solution has been given the nod...
On the last day of SES New York 2013, SEW interviewed Andrew Goodman, an SES Advisory Board Member and the president of Page Zero Media, about SES Toronto 2013. The full SES Toronto 2013 conference agenda is now online.
Two Googlers elected to the American Academy of Arts and Sciences – Official Google BlogCongratulations to Peter Norvig, director of research, and Arun Majumdar, vice president for energy. Enhanced campaigns get Google+ annotations and an upgrade...
The Brooks event will be the festival's only "live event per se," said Walter Levitt, executive vice president of marketing at Comedy Central. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the...
Many believed it was President Obama’s popularity that enabled him to win two presidential elections. Because the Obama campaign was molded around principles of community organizing, the core strategy focus to convey to voters “it’s about you” was...
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding, and where BOTW is going. Best of the Web, a directory of all the content on the web, turns 19 on April 20.
Schmidt, who is a confidant of President Obama, a man with whom he has exchanged friendly nods since 2007, didn't want to get political about it though. Google Executive Chairman Eric Schmidt took some time out of his busy schedule this weekend to...
We reached back out to the company that set up the links and spoke with a vice president about next steps. My client (the small business owner) explained the situation to the vice president in detail, while I explained more about Penguin, unnatural...
Strong brands should be attracting up to 40 percent of non-branded visitors to their website, according to SEO expert and RKG President Adam Audette. Consumers are spending less time on traditional search engines and more time on shopping engines...
If this is the first question you’re asking, it’s the wrong one, said the SES board member and president of Site Logic Marketing. How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey...
Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the...
As you can see, miniature images of the president appear next to links to whitehouse.gov and Wikipedia. Scroll further and you also see different images of the president beside links to The Huffington Post and Biography.com.
Most PPC has been targeted at corporations, while franchises are groups of SMBs, each with their own budgets, desires, and targeting at the local level," said Steve Bridge, president and CFO of ElementsLocal.
We've heard people say that RSS is a thing of the past, and perhaps in its current incarnation it is, but as daily (hourly) users of Google Reader, we're convinced that it's a product worth saving," wrote Digg President Andrew McLaughlin in a blog...
