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  1. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Monetate's vice president of marketing, Blair Lyon, explains why email can be so successful in ecommerce marketing: Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and...

  3. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas...

  4. Google Active View Format Gets Accreditation

    Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. Google’s Active View viewability measurement solution has been given the nod...

  5. 10 Vital Steps to Building Social Influence

    Many believed it was President Obama’s popularity that enabled him to win two presidential elections. Because the Obama campaign was molded around principles of community organizing, the core strategy focus to convey to voters “it’s about you” was...