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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  2. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    In 1980 Carson was posthumously awarded a Presidential Medal of Freedom by then-president Jimmy Carter. Her famous book was re-released in 1994 with an introduction by Vice President Al Gore. Today's Google Doodle honors marine biologist Rachel...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Jared Belsky, president of 360i, said the DNS is not just an optimization engine, but a "real-time recommendation engine that is giving marketers a new competitive advantage. Digital marketing agency 360i announced this week technology dubbed the...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Jerry Dischler, Google's vice president of AdWords Product Management, announced four enterprise-class tools to improve workflow, reporting, and optimization in AdWords: Google announced a number of new AdWords features and enhancements this...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  6. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. This made perfect sense, as marketing naturally incorporates a wide array of tactics...

  7. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    However, Turkish President Abdullah Gül is against the ban, and has also flouted the ban by tweeting himself, decrying the move as unacceptable. But a few hours later, the answer became clear. Users in Turkey could no longer access Twitter through...

  8. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Just type in your @username, or that of anyone — your best pal, favorite comedian, a star or a president. Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is marking...

  9. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. It began with President John F.