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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. This made perfect sense, as marketing naturally incorporates a wide array of tactics...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Let's look at President Obama's healthcare.gov website below. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? I'm going to show you what spying data can actually help you improve...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Marketers today want to reinvent themselves and the way they approach their work, but the majority need help to thrive in a digital world," said Brad Rencher, senior vice president and general manager of digital marketing business at Adobe.

  4. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    However, Turkish President Abdullah Gül is against the ban, and has also flouted the ban by tweeting himself, decrying the move as unacceptable. But a few hours later, the answer became clear. Users in Turkey could no longer access Twitter through...

  5. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Just type in your @username, or that of anyone — your best pal, favorite comedian, a star or a president. Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is marking...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. It began with President John F.

  7. Doodle 4 Google 2014 Contest has Begun

    Rosanne Somerson, Rhode Island School of Design interim President Mary Pope Osborne, former president of the Authors Guild and award-winning author "If I could invent one thing to make the world a better place.

  8. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Wojcicki joined Google in 1999 as employee number 16, pushed hard for...

  9. Future of Search & Content Marketing: Expand Your Mindset

    This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content...

  10. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of mobile and social, to learn more about the lessons learned when implementing click to call in their AdWords...

  11. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. Adobe has announced integration between two key products...