SEO News

Presentation Program

  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integrate keyword research into content development, specifically presentation headlines and supporting descriptions. Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program.

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

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  3. Attention Digital Marketing Director: Read This for Your Social Media Success

    During my recent presentation at SES Toronto, I shared the ways in which executives need to start thinking about social to see the big picture of investing and reaping its rewards. Each team member who contributes to your social media program must...

  4. SEO Diagnostics: Urgent & Preventive Care

    Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time...

  5. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    I like both the Navigation Summary and In-Page Analytics reports in Google Analytics, but the below the fold metrics and visual presentation make it easier to find and interpret trends: Pricing: $79 for the desktop version (which has a 7 day free...

  6. Google Driverless Cars ‘Shockingly’ Safe & Efficient [Infographic]

    Stanford University robotics professor and Google Driverless Cars program leader Sebastian Thrun gave a presentation at TED 2011 last March in Long Beach. Back in October, Sergey Brin spoke backstage at Web 2.0 with Tim O’Reilly, who asked why...

  7. Audience Targeting Strategies for LinkedIn Ads

    According to an excellent presentation by Amodiovalerio Verde, the industries with the most active LinkedIn members include high tech, finance, manufacturing, and medical: Today we’ll review targeting opportunities for the LinkedIn Ads program.

  8. Google Wants to Get More Local Businesses Online

    The city pages gave local website owners a dashboard that allowed access to their local business presentation on multiple Google fronts, including Google Offers and Google Places. Google also seems to be rolling out a free website program.