You can also find a preview of my presentation in this month's SES Magazine. Any company that engages in PR needs a substantial social media program. It's a question of "how". Social media marketing affects and supports all critical areas of the...
Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time...
Presentation tools - Microsoft PowerPoint Using an analytics tool helps advertisers understand how different channels impact each other and their overall advertising program, and also gives those advertisers the data to build an attribution model...
Given the technical level of the audience, his presentation was, for the most part, met with excited nods. Humor, irony, and emotion certainly seemed to be beyond the conceivable limits of a computer program in 1994.
If we look at this data alone one can infer (or at least I did) that if a user has no opinion on a search engine going in, they are likely not to be heavily swayed by universal search presentation but may be swayed by social presentation due to...
Raehsler’s presentation is coherently divided into best practices and optimization strategies for keywords, budgets/bids, ads, targeting, retargeting, and tracking. However, sitting in on A Beginner’s Guide to Paid Search, a presentation by Lisa...
Garner ended the presentation with an important summation of characteristics in highly visible sites to keep in mind. Bottom line: review as many competitors as needed to get enough actionable information as possible to make decisions on your SEO...
King's presentation provided the comprehensive list of tools for the advanced and aspiring SEO professional to investigate. Fortunately for conference attendees and Search Engine Watch readers (and writers), King was kind enough to provide his...
I remember my first speaking session as a novice unorganized speaker, you were there to help get my presentation uploaded and gave me words of encouragement that calmed me down and got me focused on the job at hand.
To help us understand who the relevant “others” are, along with the kind of content that should be fed to them, definitely check out Joe Chernov’s recent From Content to Customer presentation from last month’s Online Marketing Summit.
I like both the Navigation Summary and In-Page Analytics reports in Google Analytics, but the below the fold metrics and visual presentation make it easier to find and interpret trends: Pricing: $79 for the desktop version (which has a 7 day free...
Stanford University robotics professor and Google Driverless Cars program leader Sebastian Thrun gave a presentation at TED 2011 last March in Long Beach. Back in October, Sergey Brin spoke backstage at Web 2.0 with Tim O’Reilly, who asked why...
Regarding your post, what seems to have been a piece motivated by frustration and despair felt towards a bad presentation on SEO, oversteps the boundaries of a fruitful discussion and descends into head-bashing for its own sake.
According to an excellent presentation by Amodiovalerio Verde, the industries with the most active LinkedIn members include high tech, finance, manufacturing, and medical: Today we’ll review targeting opportunities for the LinkedIn Ads program.
The city pages gave local website owners a dashboard that allowed access to their local business presentation on multiple Google fronts, including Google Offers and Google Places. Google also seems to be rolling out a free website program.
An example would be Powered by PowerPoint Presentation Software. Domain diversity is a key component of any inbound linking program. Widgets are one of the best-kept secrets marketers can use to capture the attention of potential visitors and drive...
Slideshows: This could be considered a low-cost/entry-level method of creating YouTube assets or simply a repurposing of presentation (PowerPoint slides, photos, shorter video clips) content that is converted into video.
With much of the hype now turning to Google+, I was inspired to recall an important recurring theme from his presentation: new technology may emerge, but old technology never really dies. Fast forward nearly 500 years to the early 1920s when the...
Monthly presentation and analysis This is one suggestion, tied to the already known importance of an SEM program. Still, the 2011 MarketingSherpa report on social media reveals "more senior marketing executives are expecting either quantifiable ROI...
The landmark research presentation The Real Life Social Network, by current Facebook employee and former Google user experience architect Paul Adams, underscores this point with this eye-opening chart:
