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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The key takeaways from Sheridan’s well-written presentation were this: While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in evolving their campaigns, they must start with the basic best practices. In between live tweeting from the event, posting pics, and...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Use the same set of data and information for an awesome, easy-to-digest infographic, a little more in-depth white paper, and a visually driven SlideShare presentation. But it need not be that way. After all, everybody needsgood and reliable...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    If I tell you everything right now people might decide to take an extra coffee break during my presentation. I'll cover some of that in my presentation. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integrate keyword research into content development, specifically presentation headlines and supporting descriptions. B2B marketers realize that they need to consistently reach their target audience to successfully close business.