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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Use the same set of data and information for an awesome, easy-to-digest infographic, a little more in-depth white paper, and a visually driven SlideShare presentation. But it need not be that way. After all, everybody needsgood and reliable...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    If I tell you everything right now people might decide to take an extra coffee break during my presentation. I'll cover some of that in my presentation. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integrate keyword research into content development, specifically presentation headlines and supporting descriptions. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    I polled the audience at SES Chicago during my presentation on Google Analytics advanced segments and asked how many people had noticed the new advanced segments features. Web analytics expert and Google's Digital Marketing Evangelist Avinash...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    While no new features were announced during his keynote at Pubcon, Cutts packed his presentation with many takeaways for webmasters. First, Cutts spoke about Google’s “Moonshot changes,” which he broke down into these areas: