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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    In his SES Denver presentation, "The Four Cornerstones of LinkedIn PPC Success," Brady said, "LinkedIn is a treasure, but you have to go on a bit of a treasure hunt to find success. Could LinkedIn advertising be an answer for brands that are...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  3. SEO Is No One-Trick Pony

    The comment (and question), as best as I can recall was something like, "You’ve covered a lot of technical stuff in this presentation, but can you just tell me what the one thing is that we can do to really improve our results for SEO?

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The key takeaways from Sheridan’s well-written presentation were this: While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in evolving their campaigns, they must start with the basic best practices. In between live tweeting from the event, posting pics, and...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Use the same set of data and information for an awesome, easy-to-digest infographic, a little more in-depth white paper, and a visually driven SlideShare presentation. But it need not be that way. After all, everybody needsgood and reliable...

  8. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    If I tell you everything right now people might decide to take an extra coffee break during my presentation. I'll cover some of that in my presentation. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida...