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  1. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Ensuring data consistency in all of these places will lay the...

  3. 10 Shocking Facts About Content Marketing Today

    Every day, more than 27 million pieces of content are shared on the Web. This statistic highlights one key factor that anyone who uses the Web can't ignore – people love blogs. Whether your buyer persona is most frequently on LinkedIn or Facebook...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be gathered with the content performance tool, such as if the brand was being blogged about on other websites.

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Will we have a presence in Apple and Android apps, like AroundMe? Performing well in local search depends on many different tactics, so finding a partner...

  6. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Many websites rely on their Facebook page to serve as their web presence. If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web. It would suck if we weren't able to find a website on...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    GWT doesn't differentiate in Web presence data. And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. That means if your image is ranking No.the data doesn't mean that your Web...

  8. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure. Ninety percent of consumers now use search engines to shop locally; these queries are happening from the...