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  1. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    In a recent interview, ClickZ Live publisher, Mike Grehan said: "Over the past few years SES Conference s basically less of a rebrand and more of a merging and consolidation of two premium brands to better serve our audience both online and in...

  2. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  4. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Creation of premium audience segments for targeting across the network via the FBX. Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends Brands, digital marketers, and publishers can and...

  5. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    There are so many online marketing mediums, ad formats, techniques, and elements that will remain valuable at the premium price. This current “high” has been found in almost every marketing industry (e.g.newspapers, movies, radio, TV).

  6. How Search is Helping Quora Break Through to the Mass Market

    A similar type of evolution may be happening in the reference/Qs Premium Content Helping its Search Relevance Wikipedia and Yahoo Answers may be big, and are still the dominant players in the reference space, but there is an opportunity for niche...