According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets. It has its roots in the television “upfronts,” where the television networks...
Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.
The video streaming service is reportedly working with a group of channel producers on a platform that will provide premium video channels for monthly subscription fees, unnamed sources told Advertising Age.
Advertisers looking for more targeted vehicles or who cannot afford the Super Bowl premium can tap into this marketing moment online and capitalize on the digital channel’s great targeting, low CPMs and affluent audience.
Creation of premium audience segments for targeting across the network via the FBX. Media and Entertainment Search – Finding TV shows, movies, music, and games liked, watched, etc.by your friends Brands, digital marketers, and publishers can and...
There are so many online marketing mediums, ad formats, techniques, and elements that will remain valuable at the premium price. This current “high” has been found in almost every marketing industry (e.g.newspapers, movies, radio, TV).
YouTube’s new channel strategy has been an immense success so far, with 20 of their premium channels garnering a million views per week, according to an article by Mallory Russell last month in Advertising Age.
Large premium placement buys are also more popular for larger brands. Users who are viewing video content on YouTube, Hulu, or other networks are often coming into contact with less video-based advertising then they would when watching a TV show.
Many sites that offer premium services for an additional charge saw a decline in their subscriptions revenue ratio, said a press release on the Gartner Inc.report. Gartner Inc.expects new revenue opportunities to arise as mobile and TV platforms...
A similar type of evolution may be happening in the reference/Qs Premium Content Helping its Search Relevance Wikipedia and Yahoo Answers may be big, and are still the dominant players in the reference space, but there is an opportunity for niche...
On my mobile device, especially if I'm paying a premium for bandwidth, I want my search results optimized for the best return at the top of my screen. Search Engine Watch interviewed one of Watch.tv’s experts, Mark Yoshimoto Nemcoff.
Today, SEW is very lucky to have two successful "YouTube moms" discuss their channels, how they got into the premium partner program and how they keep their audiences engaged. Content from Betty's Kitchen has also been featured on playlists witin...
Premium video content, which more closely resembles the TV environment, offers a more premium ad placement and CPM. This hybrid form of video content bridges the gap between these two ends of the spectrum by combining shorter form content more...
To meet growing demand for premium short-form video content Metacafe introduced M.E.N.back on Sept. GJ: What do you see as the biggest trends that will shape brand advertiser demand for premium short-form video content online in 2012?
These content partners collectively will bring thousands of new premium TV shows and movies to users of both the Hulu and Hulu Plus services: As of December 1st, the premium content available to Hulu Plus subscribers has grown to over 44,760 TV...
In addition, Unruly distributes video and rich media formats across platforms including YouTube, Facebook, Twitter, premium publisher sites, influential blogs and mobile applications – reaching an audience of 725 million monthly unique users.
The problem with the sale lies in the contracts and exclusive content rights that Hulu owns with its premium programming partners. It pulls premium content from 225 different companies. Many of the TV companies that currently own Hulu have said...
Zachary Rodgers wrote Yahoo, Google, AOL Vie for Premium Video Dominance Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form series and strong advertiser interest in...
By offering free channels with high quality content featuring household names, YouTube will try to draw premium advertisers and their big ad budgets online. Now, they’re after a share of the global TV advertising pie, a market expected to reach...
I think advertisers are limiting themselves to running advertising against only "premium" video content. Tremor Video ranked second overall (and highest among video ad exchanges/networks) with 764 million ad views, followed by Adap.tv (720 million...
