The metric that really concerns a search engine is Revenue Per Search (RPS). Marking an ad as "mobile preferred" gives Google some flexibility to judge which ads are more appropriate based on the user's situation.
By now, everyone in the ecommerce search engine world – including digital marketers and content writers – knows about the Google Panda update or, worse, has been directly affected by it. Many businesses were taken off guard when it first hit and...
In 2013 marketers will increase their efforts to optimize their mobile websites, as well as focus on targeted ways to drive quality traffic to them apart from traditional desktop-based search engine strategies.
No more passwords is the main selling point of the NSTIC program to the User (Me), so it takes a lot of reading and dissecting of documents to understand what is not being stated and what words like “privacy” and “anonymity” mean in the identity...
Author's note: This post will be my last for Search Engine Watch. I’ve had a great couple of years writing content for Search Engine Watch and have learned a lot in the process. Non-preferred (essentially duplicate) URLs (e.g.http://example.com may...
Macy’s receives more search engine traffic than Kohl’s, and peaks in searches seem to be in the same place, specifically around holiday shopping time when they have an increase in ads. Search engine traffic is much higher for Trader Joe’s with a...
When Bing first launched it was, in no uncertain terms, a pretty lackluster search engine when one compared it to the gorilla in the room. But as our good friend Jeremiah Andrick (then a Program Manager on the Bing team) said at the time when asked...
A video posted to the Bing It On site depicts random people on the street identifying Google as their preferred search engine, then choosing Bing's search results as better and more relevant. The search engine survey was conducted by San Diego...
Yet, far less has been written about the ‘how’ — the differing paths each have taken in how they each choose to present the growing cadre of information in their search engine results pages. Identifying logos were removed from the SERP and...
And the same is true of you as a search engine advertiser. In search marketing, you often have a lot more control over those factors than you might think. What control do you have over your search competitors and prospects?
For instance, rival search engine Bing pays to advertise when you search for [search engines], while Android competitor Apple pays to appear on searches for [cell phone]. Note to Katz: A more compelling argument could be made about so-called search...
Inktomi back in the day was one of the biggest powers on the Internet, it was even the top search engine for some time. Despite our relevance being so great, there was one huge red flag: engineers at Inktomi were starting to use Google as our...
Competition in search engine optimization (SEO) will be composed of both the traditional organizations that vie for business in your market and the websites and domains ranking predominantly for keyword phrases important to your SEO strategy.
Apple has been subpoenaed for information on its deals with Google to make it the preferred search engine on iPhones and iPads, according to Bloomberg. Google's position as the default search engine on Apple's mobile devices is drawing scrutiny...
This is simply the same thing that search engine personalization is evolving into. We have to set forth in promoting our content to users to become a preferred personalized listing but also remember we have to promote content to the search engines...
Editor's note: This column originally was published on June 7, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. But the paid search community almost never discusses them (a point Kevin Lee made...
This is far higher than Google's preferred 2 percent density (Google’s use of keyword density is disputed in the industry), meaning a complete content overhaul may be required if focusing on this search engine and market.
As Search Engine Watch reported earlier this week, the Silver Lake consortium includes Marc Andreessen, co-founder of Netscape, who could also become the company's new CEO. Silver Lake, working with Microsoft Corp.venture-capital firm Andreessen...
Since there are essentially three pillars of successful search engine optimization – technical tactics, content optimization, and link building – let’s take a look at three strategies you might be able to add into your SEO projects yet this year.
It has added online commerce offerings in local retail and restaurants, comparison shopping and travel, and folded them into its search engine, prompting complaints that Google is giving its businesses preferred placement in search results," the...
