UK advertisers looking to maximize the impact of their ad dollars must incorporate these usage differences and research activity preferences into their mobile ad campaigns. While marketers continue to covet U.S.mobile users for their wallet share...
The First Ladies on both sides of the Atlantic have proven to set style preferences as well. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for spring. The editors of StyleMag have been planning...
Still, the results they see are based on friend activity, check-ins, reviews, personal preferences as determined by Facebook, and more. A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to...
When it comes to online behaviors and preferences, consumers with smartphones behave a lot more like marketers than consumers without smartphones do. Despite all the newfangled channels and technology by which marketers can reach consumers in a...
Zavers has a real-time analytics feature which enables manufacturers to measure coupon redemptions and examine consumer preferences such that they can better manage distribution, tailor ad campaigns and optimize their media budgets.
The conversation focused on opt-ins, channel preferences, segmentation, and how to avoid becoming a penalized spammer. Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising.
To capitalize on effective mobile ad strategies that reach consumers at the right stages of the purchase cycle, marketers must understand the nuances of mobile Auto user preferences and behaviors and tailor their campaigns to meet their diverse...
The members of FairSearch will view any resolution to the investigations of Google that does not permanently end its preferences for its own products as incomplete in restoring a truly competitive landscape to search and related Internet services.
Depending on who is searching, from where, and for what, you may also see different sorting options and listings based on what Google has learned about your preferences. In the last two weeks Google has added updates to their new paid Google...
The Smartphone Analytics Panel surveyed 3,000 iPhone users and 3,000 Android users to discover specific preferences of mobile users. According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up...
In the short and medium terms, social media sites should deploy data analytic techniques that interrogate social networks to give marketers a more accurate picture of trends about consumers' needs and preferences on a customized basis.
Brands have to recognize local habits, preferences, and traditions in different markets. But without creating a strategy for localizing brand messages to these markets, retailers put these benefits at risk.
It’s no secret that companies can use the wealth of data that they generate in the course of doing business to gain valuable insights about customer preferences. But the challenges associated with big data, such as disparate data streams and...
To get Jybe up and running you simply have to input your preferences via a quick questionnaire, much like how it works on Netflix or in the Alfred App (recently acquired by Google) and you can plug in other data sources too such as Twitter and...
You know your target market best so tailor the content to their individual preferences and interests. Plenty of articles have addressed why websites need an effective content strategy. However, there’s not so much practical advice on how to use...
What else should we know about the importance of culture, lifestyles, and linguistic preferences in social media? Believe it or not, some have attempted leveraging automated translation services as a potential solution to managing social media...
Based on your profile preferences and connections, LinkedIn has a list of “Groups You May Like” that can be accessed directly from the “Groups” tab within LinkedIn. Think about it. You wouldn't approach a table full of professionals you don’t know...
As far as I'm concerned however, this challenge doesn't fully paint the picture of Bing's growing strengths in the search realm (and may not depending on your search preferences), so before we get into that I want to point out a couple of the...
Where we used to write to the machine, painstakingly trying to balance the readers’ needs with algorithmic preferences, the machines are now writing to us. Not one to judge after just one meeting, I knew I needed to speak with them again.
For instance, the company collects and leverages millions of data points on visitors’ product searches, consideration, preferences, wish-lists and actual purchases to fuel a truly exceptional CRM engine and maximize the value of each visitor’s...
