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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The study showed a mix of preferences across categories studied like easy-to-find contact info, coupons, and good reviews. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Psychographics and preferences: This takes into consideration a prospect's interests, attitudes, and opinions. Personalized content is worth developing so long as you research, understand, and use the insights your visitors and leads have left...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Consumers Speak Out About Video Preferences This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    The new mobile ad preferences for enhanced campaigns removed the ability to target by device. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's...

  5. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. Adobe has announced integration between two key products in their Adobe Marketing Cloud service.

  6. Localization for International Search Engine Optimization

    Take the time to understand your audience, their behaviors, preferences, and habits, and your efforts will undoubtedly pay off. Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology...

  7. 9 Ways to Prepare for a Future Without Cookie Tracking

    Personalization is one such area that relies on tracking, profiling, and delivering a lot of information about visitor preferences and behavior, which many of us likely take for granted. It was over a year ago that I first wrote about do not track...

  8. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. The increasing adoption of responsive design is paving an easier path for mobile SEO...

  9. How to Start a Realistic International SEO Campaign

    For long-term link building strategies, you should factor the blogging and social media habits and preferences of the country or countries you are targeting on an individual basis. Shifts in consumer behavior and preferences (e.g.keywords and...