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  1. Make the Most of Your Social Media Interactions: 9 Tips

    Understanding who your customers are and type of interaction they prefer will set you up to impress or engage them on an ongoing basis. You’ve made it through the 58-hour work week and it’s time to kick back, relax, and have some fun.

  2. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Due to this occasional use, mobile auto users overwhelmingly prefer to engage with websites rather than mobile apps – with mobile auto users spending 92 percent of their time on mobile websites. The automotive industry is experiencing a boom in...

  3. Google CEO Larry Page Meets with FTC

    To cover itself, the FTC might ask Google to agree to a consent decree, but Google might prefer to fight a lawsuit than accept a consent decree if it believes it has done nothing wrong. Google has been meeting with the U.S.

  4. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to...

  5. Why Effectively Measuring Lead Performance in Mobile is Essential

    Fast food and sit-down restaurant activity reveals that more than 80 percent of users prefer to utilize map and driving directions in searching for the nearest quick serve restaurant (QSR) or fine dining establishment, while nearly 20 percent of...

  6. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Which platform do you prefer for election results monitoring? Google is using its homepage today to remind people it’s Election Day with a red, white, and blue ballot box-themed Google Doodle in which paper ballots have been arranged to form the...

  7. Going Global: Localize Your Message for Holiday Retail Traffic

    If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and build brand loyalty with the largest segment of the online shopping community – both local and...