Using predictive modeling, you can determine profiles of people that are similar to those who have purchased from you recently and serve them display advertisements. These challenges tend to be compounded as the budgets increase and the...
They are also incredibly well thought out and planned as changes to such a profitable part of Google's armory will never be taken lightly; hence why game theory and other predictive modeling will be used to ensure the right outcome.
Those profiles are used for predictive modeling around future behavior, and thus what contextual and demographic ad targeting will most resonate. As mobile and local continue to collide, we're seeing lots of evidence that localized content boosts...
Yahoo said the system will combine its registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.
But the truth is, with the way search engines are evolving toward personalization and predictive modeling, it might not be long before any one of the aforementioned keywords might suffice in delivering relevant search results to users.
If so, how does Solution A extract data from your product feed and then apply to the predictive modeling algorithms? However, focusing only on the bidding aspects of a solution, rather than the overall management technology, may be reducing your...
Another way to approach bid management is through predictive modeling. Predictive Modeling We covered the basics of PPC bid management in part one, and briefly reviewed some of the available software tools.
Predictive Modeling Another way to approach bid management is through predictive modeling. At some point it becomes too difficult to manage all of the associated complexities. A bid management tool allows you to manage PPC campaigns across multiple...
Efficient Frontier pioneered the management of millions of keywords in Google's invisible bid landscape, bringing predictive modeling to opaque search marketplaces. Search engine marketing firm Efficient Frontier today appointed Ellen Siminoff...
Do you have dedicated teams of analysts with a background in forecasting and predictive modeling? Our super hero statistical analyst is currently building predictive models and forecasts for the paid search team.
Here's where I reach into my toolbox of statistics and predictive modeling. In this role, I can't tell you how many times I spot startling trends in our paid search tracking reports – "Sales are way up!
In tandem with this change, Google has also introduced a "quality based" minimum bidding system that overrides the automated predictive modeling Google uses to determine the state of an ad. Previously, ads not meeting adequate quality levels based...
In tandem with this change, Google has also introduced a "quality based" minimum bidding system that overrides the automated predictive modeling Google uses to determine the state of an ad. Previously, ads not meeting adequate quality levels based...
