SEO News

Predictive Analytics

RSS
  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool.

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I've been working a lot with Big Data and Predictive Analytics recently, so you can imagine I've been mostly working with men. A Day for Reflection s Day and why does it matter? Essentially, it’s “a day where we can focus on women and their...

  3. LivePerson Says Bouncing is Single Worst Action a User Can Take

    Zelenko told SEW, "We apply predictive analytics to the website data to identify how to improve the conversion rates on 'painful' keywords which have delivering ROI under par. SEW spoke to Avinoam Zelenko, Product Owner of Keyword Lift and...

  4. Enterprise SEO Update: Rosetta, Covario, Optify & More

    In Claiming Your Unfair Advantage, he points to four distinct types of tools marketers must be aware of, if they are to leverage and make best use of the data available to them: analytics tools, predictive analytics tools, data-driven automation...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google Analytics: Interplanetary Reporting Find Google Analytics too limited because it only tracks human visits from Earth? Well, Well, starting in 2030, Google will solve another problem with their latest analytics innovation: Interplanetary...

  6. How Advanced Marketers Will Use Facebook in 2012

    CalmSea takes the Facebook user interactions and news feeds around the given offer – then combines that data with purchase/conversion analytics (could be Google Analytics) to aggregate and display insights on segments of users/customers with the...

  7. Adobe Partners with OptiMine in Improved SearchCenter+

    Adobe Systems Incorporated has announced a partnership with OptiMine Software Inc.adding keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. OptiMine predictive keyword analytics uses SearchCenter...

  8. Do Marines Need A Few Good Tweeters? Pentagon Wants Social Media Experts

    These are the types of analytics the Pentagon is interested in developing, according to the document linked to by the Times. Now it seems the military want to develop predictive models with the ability to filter the noise.

  9. The Future of Search: A One-Act Play in Three Acts (Act Two)

    Perhaps they can combine this attempt to grasp the future, their knowledge of who you are, and IBM's predictive analytics (for predicting juvenile crimes) to offer, instead of their current autocomplete bizarreness and "popular reading...