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Predictions Social Media Marketers

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  1. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    I’m no fan of making predictions, but there are some major social media tactics that we can expect to affect businesses in 2012. Marketers will no longer be tongue tied when asked by C-suite “mentions on social media.so what?

  2. Google’s Encrypted Search Data: A Cure for Vision Loss?

    It’s January, and all the industry pundits are buzzing with their biggest and boldest predictions of what’s in store for the year. Marketers need to think more concretely about search queries as user-generated content (as we argued back in May 2010...

  3. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Fishkin foresees a mainstream backlash against Google’s increasingly aggressive ad placement on SERPs in his 8 Predictions for SEO in 2012 post (see #5). On content quality, Essex would like to see search marketers do their part to clean up the web.