Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway) from fashion buyers to merchant and marketing teams focused on feature and promotion planning, but SEO remains the ugly...
Aside from that, the rest of Schmidt's predictions seem bleak and full of moral issues. It's no understatement to say that Google's former CEO Eric Schmidt is quite outspoken. His "talk first, think later" approach has a tendency of providing some...
Some are concrete or quantitative predictions while others pinpoint the trends or sectors worth keeping an eye on and revisiting throughout 2013. Just three full weeks into 2013, and we're already off to a bang.
Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and...
Some of these predictions may relate to things that you already suspect or believe, but for which tangible proof will emerge. Today I'm going to take a shot at six predictions for 2013. The past 2 years have brought in a tremendous amount of change...
2012 was an awkward year for financial services. There was continuation of low interest rates, an election, and the impending fiscal cliff all clouded the view of the future this year. This year should be driven by sophistication in the marketplace...
What are your predictions for what will be hot in PPC in 2013? Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth potential. Don’t just be a follower!
Contrary to the “predictions,” it wasn't the end of the world, just the end of Mayan content. The Mayan calendar ended this month. To avoid having your company come up short on content, let's take a quick look at the history of web content and...
What are your predictions for big analytics stories of 2013? Around this same time last year, we were discussing the inevitable increase and appreciation of data-driven decision-making with respect to web analytics insights and back-office data...
Sales were on target with most of the Holiday predictions for 2012 with increased YOY revenue of 15 percent on Black Friday and 19 percent on Cyber Monday. Research and e-commerce companies give us a glimpse at the greater picture, though they do...
Query Intent Query Understanding”] This change updated term-proximity scoring.essence.project “Autocomplete”] This change introduced entity predictions in autocomplete. TSSPC.project “Spelling”] This change used spelling algorithms to improve the...
I'm not doing any predictions. Bad news for iPhone users. Google has revealed that it won't be bringing Google Maps back to IOS anytime soon. Apple launched its own Maps application last week, a move that was met by widespread derision for its...
We’re always making predictions about the immediate future. In “Stumbling on Happiness”, Daniel Gilbert talks a lot about the concept of “nexting. By this, he means our subconscious habit of predicting what is just about to happen.
Challenge your theories and predictions. Kids of all ages are trading in their swimsuits for backpacks and heading back to class. Now that summer vacation is behind us and a busy Q4 lies ahead, it’s as good a time as any for search marketers to...
For their part, Facebook is putting verifiable information out there, though they have an uphill challenge getting it heard over the din of doomsday predictions from bloodthirsty Wall Street analysts and armchair tech watchers.
Not to be confused with predictions (an equally important part of the Scientific Method), hypotheses seek to provide answers as to why things happen, which can then be experimented against in order to determine its accuracy.
This is especially important when considering that there are predictions that mobile usage will overtake desktop usage by 2014. Last week, there was little surprise when Google’s Pierre Far announced responsive design as company’s formal...
There, you’ll find the opinions of 13 renowned link builders on what makes a link low quality, explanation on what anchor text devaluation is, and their predictions of how link building will change in only a year’s time.
Up until the 1940s, the researchers predictions appeared to be correct: there was a gradual decline in the length of time people stayed in the news. Forget 15 minutes of fame. Researchers at Google have concluded today's stars don't dim quite so...
