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  1. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    The Mayan Apocalypse Rules for MarketersThankfully, we all now know that the Mayan prediction that the world will end on December 21, 2012, and there isn't a thing we can do about it. A nexialist was able to see the connections between different...

  2. LivePerson Says Bouncing is Single Worst Action a User Can Take

    Whilst currently it is in "black box" mode Zelenko shared some insight into its inner workings, "The common misconception is that that there is a strong correlation between time on site and page views per users, when actually they is a lot of...

  3. Success Through Testing: Don’t Forget the Scientific Method

    Variable Isolation: Variable isolation is the practice of isolating a single variable and changing it to determine its impact on the prediction. That time of awkward adolescence when we tried on multiple personalities to see which one really fit?