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  1. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to predict ROI of time and resources invested using web data. The website should always be the ultimate...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Keynote - The Digital CMO - Jim Brigden, Chief Client now they're actually learning how to predict them. Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses over 100,000 data points to predict the number of shares a video will attract, before it is even launched...

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    What I really wanted to know from Munyazikwiye was how did Buzzman manage to predict the verbs I was going to use? As Del Toro predicted, the rules of fiction have been re-written and now the video viewer can tell the story.

  5. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Search and social industry experts predict that tomorrow’s best publishers will be today’s most engaging brands. Regardless of the distribution service being used, brands need to remember the writing and optimization will influence the search and...

  6. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    Based at Unruly’s London headquarters, the social video lab uses exclusive analytics to enable brands and agencies to predict the effectiveness and “shareability” of their video content before they invest in a campaign budget to disseminate it...

  7. How Search Engines Use Machine Learning for Pattern Detection

    To predict the outcome of future tests, scripts can use supervised learning on past outcomes to define a hypothetical prediction line. If you are however a mathematician, the next step is following the free Stanford video lectures on the topic.

  8. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    Two Sites: If your site's layout is complex, or if you predict having different user needs for the mobile site, you should go with a two-site strategy. For example, one-third of respondents followed industry blogs and 50 percent viewed video...