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  1. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to predict ROI of time and resources invested using web data. One of the most important aspects of the...

  2. Why Google's Hummingbird Algorithm Isn't for the Birds

    By using prior search data along with "big data," – other user behavior factors – the new more intelligent algorithm can predict the best match of content to a user's intent. I was moderating a roundtable session at SES Chicago last week when the...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Instead, the seal trainer focuses on mini-outcomes that precede, predict, and lead to the big outcome. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org.