SEO News

Pre Game

  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). Remove the In-App game category from your campaign.

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    By pre-empting scenarios, brands can be sure they're quick of the mark in the storytelling battle. For example, last year Oreo capitalized on the floodlights going down at Super Bowl 2013 by sending out an ad that became the talk of the game.

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? So what are the keys to being successful in a pre-launch and throughout the Super Bowl, and what can non-Super Bowl advertisers...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We need to get even better at structured data since what Google is looking for is pre-defined fields plus metadata, like providing better descriptions for our products. Not everyone is in this game yet and you may be able to reap the potential...

  5. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    How have some of the skills from your pre-Google days translated into your role at Google? In some ways, this is always going to be a cat-and-mouse game between the spammers and our engineers. As of 2013, that number is closer to 60 trillion unique...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    This might sound like an obvious one, but you'd be surprised how most brands still send pre-packaged emails. Get serious about subject lines & preview text/pre-headers. But mobile, Jenkins believes, is the biggest game changer that'll happen for...

  7. 10 Vital Steps to Building Social Influence

    When you try to force engagement in pre-determined or designated channels, rather than inspiring action where they are, you could lose your only opportunity to influence that individual. Lesson 9: Focus on the End Game

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...