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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Google's exact algorithms may be a little too fuzzy to dissect, they make the job of helping out SEO practitioners a tad easier by offering very distinct guidelines of what NOT to do. Most SEO practitioners are so focused on driving traffic...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    An important part of this is having good representation from local practitioners as well as outside expert presenters to provide a well balanced view of the issues. SES, the original search marketing event, makes its triumphant return in Atlanta in...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I think the most important thing for paid media practitioners is to use the powers of data for good and tie their data back to business impact vs.optimizing for the sake of optimizing. Last month I posted an article that looked at the relationship...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    At SES Atlanta, you'll learn valuable strategies and tactics from the top practitioners and brands that you can start implementing the very next day. SES Atlanta will give you an in-depth education where you'll have the opportunity to learn from...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Many blog optimization practitioners recommend writing at this level for your blog. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Blog optimization is no exception.

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Google's shift toward 100 percent secure search meant that the metrics and methodology SEO practitioners had been using needed to change. With more than 500 algorithm changes a year, keeping pace with innovation was a source of confusion and...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    There is a glut of practitioners who think that they're way cooler than they are. It's a seller's market. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing.