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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  2. Twitter Speak From @ to Z – Terms & Definitions

    It offers tracking metrics to help you know how many people are clicking your link. You can sign-up for a free bit.ly account so that all of your tweets and their metrics are in one spot. This glossary contains all the key Twitter terms and...

  3. Attention Digital Marketing Director: Read This for Your Social Media Success

    It isn't enough to measure success metrics in social, such as likes, fans, followers, connects, subscribers and the like. This includes your graphic designer, developer, PR person, publicist, online media manager, web analytics person, social media...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics.

  5. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Now we're at the nexus of web analytics and content marketing – call it content metrics. Content Metrics, Reporting, and SEO Couple this report with time-on-site metrics, pages viewed, and a traditional SEO ranking analysis that shows keywords and...

  6. 5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden

    They have too much social data to digest and aren’t sure which metrics matter, or if it’s worth the effort. For example, if you think better search ranking of optimized content will result in more qualified visitors and sales, then the things that...

  7. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    Author, blogger and sensational keynote speaker, Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear...