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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories that can lead to PR opportunities for your clients. Using the powerful filter you can isolate the categories...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. The website should always be the ultimate destination for online activity, including social media engagement, email campaigns...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Lights, Web Cam, Online Action! All are still valid forms of publicity generators, but today we have new interactive and more organized opportunities popping up within the social media news streams. Brands of all sizes can now seize the hour of...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage. In a moment, bad news, a slip of the tongue, or bad public behavior can quickly displace...

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    A 2013 TekGroup online newsroom survey reports a 45 percent increase of journalists flocking to Twitter with the intentions to follow company news announcements and track follow developing trends. Create a Twitter account specifically for news and...

  6. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...

  7. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    That the way in which SEO and PR services are packaged up for clients is completely different, points to core methodological differences in our approaches to online marketing. Relaunched exactly a year ago, via a quick post on Hacker News, Walling...