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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper and turn it into a blog post, web page or PR piece. Rewriting an article three different ways and posting in...

  3. Leveraging Twitter & Facebook Ads at #SESChi

    Social ads also help marketers build a strong online community, he said, which can lead to larger brand awareness and a larger audience coming into contact with the brand. AimClear’s Online Marketing Account Manager Morud lives and breathes...

  4. David Meerman Scott on The New Rules of Marketing and PR

    David is a noted marketing strategist and author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly and the hit book...

  5. Online PR Industry in UK Can Learn Lessons from SEO Industry

    The results also show that when companies outsource Online PR to agencies or specialists, 51% of companies are using PR agencies but a significant percentage are using search marketing agencies (29%) and web development agencies (22%) to develop...

  6. Interview with Andy Atkins-Krueger at SES London 2008

    He also edits the online newsletter www.web-marketing-secrets.co.uk and the blog www.multilingual-search.blogspot.com, which report on search marketing developments throughout Europe — both often summarizing reports published in other languages to...