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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Help them without expecting anything in return: Look for consumers who are having...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    This gives you a fantastic overview of that individual's online "movements" and, as a result, helps you paint a thorough picture of their likes, loves, and passions. Fresh Web Explorer: Although less useful at times this new tool from Moz can allow...

  3. How to Plan Effectively for Content Marketing in 2014

    A well thought out content and PR calendar for 2014 is the engine that will drive your online visibility. Online PR is Critical to Success In the world of online marketing, doing public relations (PR) right is about understanding the "how," "when...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. With an emphasis on the website as the ultimate destination for all marketing activity...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  6. Twitter Speak From @ to Z – Terms & Definitions

    This works great if you're reading articles online all morning and don't want to tweet everything at once, but don't want to have to remember to go back later to tweet. TweetDeck is an application that you can download and use either on your...

  7. Could Bing Ever Overtake Google in Search?

    As we access the web more using mobile devices, search will become more important than ever. Like it or not, we are using our mobile devices (both smartphones and tablets) to access the web. Bing users may be more likely to actually like their...