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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. We can post videos, do a print and social campaign, and create a positive...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    A successful SEO campaign is designed to be profitable even if the search engines ignore your actions. Good blogs pull users off of the web and onto your email list. This is what separates a truly successful press release from just another document...

  3. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Add link juice to your SEO campaign. The clean up work with old press release content that's been spinning links across the web for years is a big SEO issue. There are press releases archived across the web that you will have no control over – how...