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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To be influential on the social web means you produce and share content that gets people excited about specific things. The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Working with the PR and creative teams, she put up a quick landing page on the site...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Good blogs pull users off of the web and onto your email list. This is what separates a truly successful press release from just another document that gets copied throughout the web, and ignored. While content, tools, linkable assets, and outreach...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Fresh Web Explorer: Although less useful at times this new tool from Moz can allow you to see the most recent content published by your influencer, or about them. Maximizing return on investment is the key to all marketing activity and in digital...

  5. How to Plan Effectively for Content Marketing in 2014

    Web copy A well thought out content and PR calendar for 2014 is the engine that will drive your online visibility. Online PR is Critical to Success In the world of online marketing, doing public relations (PR) right is about understanding the "how...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to predict ROI of time and resources invested using web data. An orchestrated optimization and deployment of...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  8. Twitter Speak From @ to Z – Terms & Definitions

    TweetDeck is an application that you can download and use either on your desktop or on the web. The cool and unique thing about ow.ly is that you can upload photos easily and turn them into shortened links.su.pr: This is the official shortener from...