RG: I like to use my brain, and I believe that smart people are the most overlooked tool of all. And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to...
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and...
Social PR Mentions Up-front estimated measurement of tactics is vital to making smart social media decisions. Advertising Value - Social PR Mentions: X $_____ equivalent press event cost / _____(#) average brand mentions from press event...
But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. SEO is From Mars, PR is From Venus The issue that most SEO's face is most of the time their PR or Corporate Communications folks have not...
Being part of a talented, passionate staff: Most talented employees want to be surrounded by other smart individuals. Who doesn’t want to work with a PR 8 or 9 site? Whether you’re doing SEO in an agency environment, in-house, or as a freelancer...
Further, many DIYers operate on shoestring budgets or choose to cut corners in critical areas like video production, PR strategy, and media research and engagement. The Qubits campaign received support from a number of entrepreneurs and Shark Tank...
For those street smart marketers who knew all along, this is just the validation therapy you needed to just nod and smile! But if you're a smart marketer, you look at the 2012 statistics and know that social media experts would warn “this is not...
This article explains just a selection of SEO PR services that I've seen offered so far. PR firms across the globe are starting to offer elaborate services in corporation with SEO firms. Even if your reputation is still clean within search results...
Janel Landis Laravie Founder, Chacka Marketing, offers this social PR tip: Everyone knows that they need to incorporate special offers and promos into their paid search campaigns, but don’t forget about positive and negative PR.
However, to truly “optimize” (meaning “make it as good as it can be”), I firmly believe that the smart move is to engage someone who really does this for a living. Some of the biggest misconceptions that I have seen out there include; “directories...
Small, smart teams of dedicated people can mean the difference between being first on the scene in social, or just hopping on the also-ran bandwagon. His tenets provide guidance for PR people, copywriters, art directors, and more.
Besides Good PR SEO Results, PRWeb’s Customers Hit the Like Button In a blog post from B2B Webbiquity’s Which PR Service is Better for SEO? We see the future of PR/online marketing as brand journalists creating consumer-facing PR content,” says...
Perhaps search engines are smart enough to transfer equity to a preferred URL? While we may all be fretting over what makes a great anchor-text mix, home to deep-page linking ratio, PR spread, or whatever-the-hell-else, it might be interesting to...
So, in that sense, Google still rewards the smart marketers who embrace the connected consumer. But as an industry, we’ve never really sold rankings - we’ve sold online marketing and PR strategies that are worth more than failing to have one at all.
On average, the traffic coming to our retail clients’ online newsrooms increased by more than 30 percent, especially those coupling a smart content marketing strategy that goes beyond the corporate news,” said Steve Momorella, co-founder of...
Taking your search PR campaigns to the SoLoMo market is part of the marketing flow, let’s just make sure we capture some happy landings! Taking your social PR message to the market works best when you take the message to the mobile market.
Social PR fashion trends for fall seem to be brightening up from a sea of Facebook blue and white to a burst of rainbow as Google+ enters the social network scene with a vengeance. Facebook Sponsored Stories: A pay to play Social PR lift, Facebook...
But there are also others that you have to pay to get advanced features which include adding text links within the body of your release.The only question is now, thanks to Panda, which PR sites are still valuable for backlinks as some like PRlog...
It’s SEO smart to have your images optimized, but it is also PR smart to pick eye-catching visuals that stand out in blog posts, Facebook posts, tweets, and press release distributions. If content is king, we could say PR is the king’s queen; what...
