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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. Yelp Trends might be a nice celebratory pat on the back for the company in a...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Like any relationship building exercise, and let's not be under any preconceptions here as that is exactly what digital PR/outreach...

  3. 10 Outrageous Social Media Predictions for 2014

    With new set-top boxes like Roku, Tivo and the new wave of smart TV’s like Samsung and Vizio, social is moving into TV. Imagine Olivia Pop (Kerry Washington’s character in Scandal) creating a website for its PR firm and posting Instagram pictures...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    PR and marketing firms are morphing into digital marketing experts regardless of the actual experience. Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized...

  5. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    So I think that's how it's going to be – for smart marketers, they're going to need to stand out from the content marketing crowd by having the 'go-to' reference resource on the topic. Probably no, but I think that social, branding, press and PR...

  6. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. A nexialist was able to see the connections between different disciplines that others could not see, was skilled in conflict resolution and...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Social PR Mentions Up-front estimated measurement of tactics is vital to making smart social media decisions. Advertising Value - Social PR Mentions: X $_____ equivalent press event cost / _____(#) average brand mentions from press event...