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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This means that Google knows about sites as they come online. PR(A) = (1-d) + d (PR(T1)/C(T1) + . PR(Tn)/C(Tn)) where PR(A) is the PageRank of page A, PR(Ti) is the PageRank of pages Ti which link to page A, C(Ti) is the number of outbound links on...

  2. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    There was a time when saying the same thing a little better than the last person was enough to build authority online. Content marketing is closely aligned with PR, both of which are closely aligned with SEO and all other forms of marketing.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Help them without expecting anything in return: Look for consumers who are having trouble online. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. However, SEO is the worst place for a small business that is moving...